Meet the Team

Rob Wolter leads BioWave’s operating business across Sales, Marketing, Finance, Customer Experience, Operations, and Corporate Development. Since joining the company in 2016, Rob has guided BioWave through a period of sustained growth and strategic transformation—expanding BioWave’s reach across multiple markets, strengthening its operational foundation, and building the organizational structure required to support the company’s next generation of products.

Rob brings more than 25 years of experience building and scaling technology-enabled and consumer-driven businesses. Under his leadership, BioWave has broadened its product portfolio, enhanced its regulatory and quality systems, and created a modern commercial and operational framework capable of supporting long-term growth in the U.S. and internationally.

Before BioWave, Rob founded and led multiple venture-backed companies and served in senior leadership roles overseeing sales, marketing, finance, and operations. Rob holds a Bachelor of Business Administration from the University of New Hampshire and has served on several nonprofit and industry boards, including the Young Entrepreneurs’ Organization, the Lawn & Garden Marketing and Distribution Association, and the Terrapin Foundation.

Brad is the founder of BioWave and a member of the Board of Directors. He is a skilled business leader and provides the guiding vision and strategic direction for the company. Brad manages new product development, R&D, clinical studies and applications, reimbursement strategy, quality, regulatory, contract manufacturing, government affairs and corporate finance. His original concept for BioWave’s signal technology came from an inspiration he had while working as the Chief Operating Officer at a prior medical device company. Brad also worked for 7 years as Senior Vice President of Mergers & Acquisitions for Daiwa Securities with a focus on the Medical Device Industry.

Brad received undergraduate and Master’s degrees from Cornell Engineering and an MBA from Cornell’s Johnson Graduate School of Management. Brad’s Master’s Thesis was focused on a project for the Hospital for Special Surgery in New York City. In his spare time, Brad is a fitness junkie and has been known to rip tremendous topspin on a tennis or paddle ball. He is an artist, photographer, and fond of traveling, skiing, food and wine.

Mr. Lundberg has over 40 years of experience creating and running successful businesses. Twice on the Inc 500 list and awarded the Entrepreneur of the year Award by Ernst and Young/Merrill Lynch. Mr. Lundberg completed three public exits across companies founded or co-founded: Icon International (Omnicom), Resolute Digital (Interpublic), and Verde Energy (Spark Energy).

His current leadership roles include LOOK Optic, BioWave, FRA gyms (Pure Barre), Longitude73, and Kitesail LLC. He was the past Chair and Board member of Silver Hill Psychiatric Hospital for 17 years, a member YPO Gold Greenwich and Palm Beach, and graduated Yale Summa BS and Harvard Business School.